Koç Holding A.Ş.is the biggest turkish holding with globally 85.000 employees, an annual turnover of 43 milliard US-Dollars and an export rate of appr. 30 % (2008). One of the most important business-fields are home appliances, which are distributed under the brand-names of Arçelik, Beko, Grundig, Blomberg, et al.

In the year 2012 Arçelik asked us to develop design-studies for a range of whiteware home appliances. A challenging and highly interesting project with some special highlights: The washing machine production lines in Istanbul, the learning curve for possibilities and limitations of sheet metal forming, the fish-restaurant at the harbour and the sight out of the hotel room ...