• daniels + erdwiens

    industrial design

  • Style & Identity

  • Quality & Reliability

  • Exploration & Innovation

  • Aesthetics & Usability

  • Rapid Workflow & Full Service

  • Global Markets

Identity and Competitiveness

We invent, rethink and design cutting edge products perfectly tuned to fit to market and focus groups on global and local markets. We create brand identity and develop strategies for enhanced competitiveness.

Produktdesign Bosch Siemens Styline

Vision and Innovation

For almost all projects our customers ask for a strong focus on innovation and new usability features. This is one of our core skills. Particularly for cut throat markets we developed a specialized tool - the Usability Innovation Workshop (UIW) with a strong focus on usability features, user experience and future users’ needs. Due to our intensive cooperation with global player companies in Germany, China and the United States we share knowledge about the different markets and users’ needs and constantly explore new global and domestic design innovation opportunities.

d+e designers thinktank usability innovation workshop

Realisation and Full-Service.

Each customer has a different set of facilites and capabilites to develop a product up to mass production. Thanks to our long term experience and collaboration activities, we are able to add what is individually needed to successfully launch the product - no matter if mechanical engineering, prototyping, tooling, series production, market analysis, new brand and innovation strategies, packaging, project management or many more.

Full Service - daniels + erdwiens industrial design

Ullrich Burr, CEO Keytec GmbH:

daniels + erdwiens delivered full-service with a perfectly working network from mechanical engineering and prototypes up to tooling and series production.



We work for international companies in Europe, China, USA, Brazil, i.a. Many are among the largest in their industry, such as Bosch and Siemens Hausgeräte, Haier, Deutsche Lufthansa, BMW, Getinge, Moen, Arçelik, Victorinox, Verbatim and WMF. But there are not only the global players and medium-sized companies, many inquiries also come from start-ups for which we develop and design new, exciting product concepts and support them in the sense of our full-service range in cooperation with development partners in Germany and China until they are ready for the market.

Client Logos d+e industrial design


Andreas Gahlert, CEO COBI GmbH:

... The hardware design part was done by daniels + erdwiens industrial design after they succeeded in a pitch. It is part of our philosophy to cooperate with the very best in each field.

Helmut Kaiser, Leader Inhouse Design small kitchen appliances, Bosch und Siemens Hausgeräte GmbH:

In the course of many years cooperating, daniels + erdwiens delivered remarkably innovative and successful design solutions. They not only deliver a wide range of ideas and concepts, they also convince with high technical understanding in the detailling phase.

Ulrich Burr, CEO Keytech GmbH:

daniels + erdwiens delivered a perfect design result. And they offered full-service with a surprisingly efficient working network from mechanical engineering and prototypes up to tooling and series production. I can unrestrictedly recommend the consultancy. Whoever wants to know more about my experiene with d+e is welcome to contact me personally.

Jürgen Sons, Leader International Marketing, Maquet Geringe Group after the launch of Venta SP 26:

I did‘nt expect this amazingly positive response from our customers both regarding design and the new usability feature.

Many of the products designed by daniels + erdwiens have been awarded with internationally highly acknowledged design prizes such as red dot and iF design.

Many products designed by daniels + erdwiens industrial design have been awarded with international design awards

Micha Daniels (picture right) studied Industrial Design in Darmstadt, Manchester and San Jose / USA. He started his own design consultancy with Stefan Koitzsch in 1998 working for Bosch Siemens Hausgeräte, BMW, WMF, Berndes, Blomus and many others.

Alex Erdwiens also studied Industrial Design at the University of Applied Sciences in Darmstadt - joined in 2004 and took over as partner in 2011. He brought his own clients like Pharmaprov Brasil, JM Metzger and others.

In the following years, daniels + erdwiens has been asked for ideas, design and realisation-support by global players from all over the world: Bosch und Siemens Hausgeräte, Deutsche Lufthansa, Maquet Getinge Group; Haier Group and CCT-Telecom from China; Pall Corp., Sanmina and Moen Inc. from USA; Arcelik/Beko from Turkey and many others.

daniels + erdwiens
++49 (0)69-15046936
Merckstraße 1, 64283 Darmstadt

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