de* designs and develops outstanding consumer and capital goods in a world of change and global competition. Well-known brands such as Bosch, Siemens, Lufthansa, Victorinox, Haier, Tchibo and many others are part of the customer base as well as medium-sized companies and start-ups that need reliable partners for the whole process – from design to series production.
We work passionately to achieve the perfect balance between innovation, design quality, user experience, brand identity and competitiveness. We strive for iconic, archetypal and distinctive design statements.
From the integrative user interface to smart apps – our goal is to translate complex processes, content and operating structures into a clear, understandable and graphically appealing appearance, to create a user experience that combines function with fascination.
In a world of increasing global competition, we use design thinking workshops internally or in collaboration with our clients to develop strategies, directions, visions and ideas that create a strong and distinct market position.
Many of our products – coffee machines, toasters, kettles, vacuum cleaners and many more have won internationally renowned design awards such as reddot, iF, Good Design, Design & Innovation Award. Micha Daniels is on the jury for the European Design Award, Alex Erdwiens for the Merck Prize.
The development of complex mechanical structures is just as much part of our core activities as “design for manufacturing”, i.e. the planning of design concepts in the context of smart and efficient manufacturability. Feasibility analyses integrated early in the design process, in-house rapid prototyping and preliminary constructive concepts are essential parts of a successful product development.
Thanks to many years of experience with development partners in Germany and China, we are able to coordinate a task force tailored inividually to each customer and project, covering the entire development process, from market research, innovation strategies, design disciplines to construction, prototyping, electronics, tooling and series production.
Clients
Global players and world-famous brands such as Bosch, Siemens, Tchibo, Haier, Beko, Lufthansa, Victorinox belong to the customer base as well as medium-sized companies and start-ups. No matter what size or structure – many of our customers appreciate and benefit from our comprehensive service – from strategic consulting, product communication support to prototyping and series production in cooperation with our development partners in Germany and China.
Featured Case Studies
daniels + erdwiens delivered a perfect design result. In addition to the extensive support and advice on all structural questions of development, the agency also surprised us by providing a perfectly coordinated network from design to tool production and took on project management tasks as an interface between electronic technology development, design and toolmaking.
Laurin Emmerich, Micha Daniels, Alex Erdwiens, Kilian Frank
