SMART BIKING.
COBI turns your smartphone into a connected biking system.
Hub and app combine light, dashboard, navigation, communication, health tracking and entertainment.
COBI - Smart Connected Biking System
Client: COBI GmbH
Service: Hardware Design, Strategic Consultancy, Renderings and animated product film for presentations and shows as well as mechanical engineering by our partner H&H.
COBI founder Andreas Gahlert came up with a simple yet highly convincing idea: Everybody owns a smartphone, the computer part is already there. Now we connect it via case and hub with the bicycle and let it take over with thumb-control operated functions all around monitoring, operation, information and communication.
We succeeded in a pitch and since then continiously developed the design. COBI stands for connected biking and comes with light, warning signal, additional battery for smartphone charging (non e-bikes) and theft alert.
We developed several 'style-kits' for the frontlight matching different bicycle worlds. Additional to the standard "raw-version" there are frontlight style-kits for mountainbiks, urban- and race bikes.
Our productdesign with partly faceted triangular shaped elements inspired the app-development which was done in parallel by our partners Bold and Hauser Lacour
We tightly cooperated with the continously growing COBI-team, our mechanical engineering partner H&H, electonics- and lighting development partners, communication experts and production partners. We learned a lot and delivered a lot. In a rapidly developing world of connectivity and mobility our core tasks and challenges were the system development with many mechanical and electronical connections, the definition of style-kits, considering many multi-optional features and price segmentations.
