Research / Innovation / Strategy

Comprehensive Analysis for Successful Product Development

The scope of our research phases ranges from a compact analysis of the most important competitor products to extensive research and analysis of complex topics as required especially for the development of new flagship products in highly competitive markets. These include current trends in relevant technologies, product design and user interface design, the analysis and description of social developments and the orientations of relevant target groups, a detailed analysis of user feedback, competitor products, potential for improvement and the products potential style and structure, visualized by design themes.

Research in Real-World Use Cases

Extensive research tasks also include the description and analysis of usage scenarios of relevant products on site in exemplary households in the target markets, such as the documentation presented here as part of a project to conceptualize and design innovative kitchen appliances for the Haier Group in China.

Analysis of Design Languages, Brand Worlds, and User Behavior

We describe design languages and brand worlds of the most important benchmark competitors, create target group analyses, analyze and document user behavior, technology and design trends.

Topics, Design Directions, and Potential for Product Development

Using these findings, we describe possible themes, design directions and potentials for the development of product design or user interface design as a basis for further design development.

Design Thinking Innovation Strategy

We hold design thinking workshops internally or in collaboration with our customers and develop strategies, directions, visions and ideas for products that create a strong and distinct market position. We research product and technology trends at the most important trade fairs, bundle the information and develop recommendations for the future direction of business areas. The illustration below shows a design thinking workshop with the US company Moen Ltd., which we organized and moderated in connection with extensive research into current trends in the bathroom and sanitary sector at the ISH in Frankfurt.