Form loves function.
Put coffee making on stage. Bosch coffeemaker "Private Collection".

Coffeemaker + Toaster + Kettle Private Collection

ClientB/S/H/ Bosch und Siemens Hausgeräte GmbH
Services
Product design, 3D data, detailing, CMF, design support
Statusreddot design award

As part of a series of small kitchen appliances we designed a coffee-machine. Basic idea was to stage the functional areas with emphasis on the removable tank feature and to create a portal character: The stainless steel panel forms a frame around the swivel filter and jug and creates an analogy to the sister products.

The set of BOSCH «private collection» also includes two sizes of toasters and a kettle. Convex brushed metal or chrome parts outside, concave plastic parts inside is one of the main set-design key visuals.

A while after market launch we were surprised to discover an “educational” series of toy-devices with some functionality and big fascination for children.