Hot Bar
Haier Group
Koç Holding A.Ş. is one of the biggest turkish global players listed on “The Global 2000” (ranked 394th in 2023) and accounts for 9.5 percent of the total Turkish export volume (2016). In the household and kitchen business areas, it unites the brands Arçelik, Beko, Grundig and Blomberg, among others.
Arçelik assigned us to develop a wide range of conceptual studies of whiteware product families. We developed 7 different sets. Here we show examples and details.
