We were asked to develop a stylish and sporty product ready for competition in a low to mid-prize mass market, which required intensive consideration and improvement of all the little things – functional, technical and ergonomic details such as a handle for quick gripping or hanging, a fliptop that remains stable at the end stop and does not fall back into the face, a comfortable drinking position without having to press parts of the lid into the nose, a new spring that can be removed for cleaning for lump-free shaking, the avoidance of recesses and holes inside the lid for easier cleaning and much more.